THE MASI LEGACY PROJECT
DISCOVERY AND ACTIVATION
When Masi Bicycles expressed their desire to celebrate their 90th anniversary, we started to research the deep cultural history of the marque and its founder; a visionary bicycle designer named Faliero Masi.
The challenge was clear. We focused on an outcome that forged a positive connection between Masi's historical culture, and its role in the competitive landscape of the modern bicycle industry.
The Masi Legacy Project is an example of our multi-faceted approach to creative project management. Using our expertise in research and storytelling, we conceptualized “Masi Legacy", a layered project with a series of deliverables that combined to drove value and credibility to the modern Masi brand. Eighteen months later, we were over the line. The project created a community and continues to serve and support Masi’s efforts to raise awareness of, and capitalize on, there impressive history and role within the global cycling scene.
SERVICES
Creative Project Management, Digital Content, Print Content, Research & Interviews, Video, Event Management, Financial Modeling, Contributor and VIP Management, Graphic Design, Trade Show representation, Board Reporting, Product Management, Social Media Campaign, PR and Communications, Campaign Management, Historical Consultancy, Staff Briefings.
